Twitter 很火，毫无疑问。所以即便是它宕机了，从最开始出猫王，后来的鸟，直到现在的鲸鱼，都被人津津乐道。

前段时间在 Twitter 频繁宕机期间，出来一个时间线玩得很好的 Plurk，也没有能撼动 Twitter 在这个领域的地位——这当然也有 Plurk 自己的问题。现在 Twitter 变得很稳定，不少那段时间尝鲜 Plurk 的 XDJM 也都回归。其实这应该能看出一个产品或者服务对用户的吸引力，但是不可思议的是，还有人专门给 Twitter 这只宕机的鲸鱼搭了个 club —— Fail Whale Fan Club。更加不可理解地是，又有人给这只鲸鱼组织比赛了……还有 $200 奖金，囧啊~

Background on the Fail Whale Pale Ale Label Contest

The Twitter service seems the perfect environment for various kinds of play & experimentation. Humor & games are an integral part of being human, while the interpenetrating webs of group affiliation represented by twitter following/followers maps provide a wonderful potential playground.

As a longer-term project, I am working on the details of setting up & running a “scavenger hunt” based in the twitterverse. Getting people to look at the lives of strangers, people they would otherwise not have attended to at all, this seems a worthy goal for tweethunt.org and maybe more than a little fun. As more of an ongoing effort, I want to find ways to enable/encourage play & art centered around the social experience that is twitter.

在这次比赛的评委中，我们看到一个熟悉的名字—— Yiying Lu，就是 Twitter 那只鲸鱼的原作者。