像耳机这样的消耗品（对大部分人来说应该是的），几乎每人都有几副，而无论是用坏与否，不少人总是隔断时间就会买个新款。在不考虑各种耳机的价位、质量的时候，单单从包装上来说，市面上的耳机包装几乎千篇一律，如何在大同小异的众多包装中脱颖而出呢？德国的一家广告公司（SCHOLZ & FRIENDS）给了松下的立体声耳机 RP-HJE 130 一个非常好的创意——八音符号。

包装上除了松下的产品标识，还有几个小字——made for music。简单、明了，且充满了（消费）感情的包装确实让人蠢蠢欲动 XD

Credits:
Advertiser: PANASONIC MARKETING EUROPE
Product/Service: STEREO EARPHONES RP-HJE 130
Agency: SCHOLZ & FRIENDS Berlin, GERMANY
Executive Creative Director: Martin Pross (Scholz & Friends)
Executive Creative Director: Matthias Spaetgens (Scholz & Friends)
Creative Director: Michael Winterhagen (Scholz & Friends)
Art Director: Walter Ziegler (Scholz & Friends)
Art Director: Philipp Weber (Scholz & Friends)
Copywriter: Felix John (Scholz & Friends)
Account Manager: Salvatore Amato (Scholz & Friends)
Account Manager: Mona Braun (Scholz & Friends)
Agency Producer: Christoph von Lengerke (Scholz & Friends)
Agency Producer: Franziska Ibe (Scholz & Friends)
Agency Producer: Diana Wuttge (Scholz & Friends)
Agency Producer: Benito Schumacher (Scholz & Friends)

[ via ]